Roast Level
From bright and floral to bold and smoky — the roast decides as much as the bean. Pick your coffee by how far it's taken.
- Light
- Medium
- Med-Dark
- Dark
Four levels, four moods
The longer a bean roasts, the more the roast character takes over from the origin character. Here's how each level tastes and where it shines.
Light
Bright · Floral · Fruity
Highest acidity and the most origin flavour. Delicate and tea-like.
Best for pour-over & filter
Medium
Balanced · Caramel · Nutty
The crowd-pleaser — origin and roast in balance, rounded and sweet.
Best for all-rounder
Medium-Dark
Rich · Chocolate · Spice
Fuller body, lower acidity, a hint of roast sweetness coming through.
Best for espresso & milk
Dark
Bold · Smoky · Bittersweet
Roast-forward and intense. Low acidity, heavy body, classic strong cup.
Best for moka & French press
- Light
- Medium Light
- Medium
- Medium Dark
- Dark
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Go deeper on roast
Four short guides to help you pick — and brew — the right roast.
How Roast Changes Flavour
What actually happens in the roaster, and why it swings a cup from bright to bold.
Read guide → CompareLight vs Dark Roast
Acidity, body, caffeine and taste — the real differences, minus the myths.
Read guide → BrewingMatch Roast to Your Brew
Which roast suits pour-over, espresso, French press and moka pot.
Read guide → LabelsReading the Roast Scale
Light to dark, first crack to second — how to read the roast level on the bag.
Read guide →















